My name is Rita, and I am 53.
For over 20 years I have been developing and creating skincare by studying, formulating, and perfecting ingredients that works on the skin. I have deeply studied not only ingredients themselves, but also their impact on overall health, the hormonal system, and long-term wellbeing. It led me to an important realization that not everything that feels pleasant on the skin, smells appealing, or absorbs quickly is truly beneficial for us. That is why I choose to create formulations that go beyond surface-level results, focusing on safety, balance, and a deeper respect for the body as a whole. Because our skin, especially as we age, deserves care, and not an overload of chemicals.
Like many women, I have experienced the profound changes of menopause, and all the questions, challenges, and transformations it brings, and I looked for intelligent solutions that support the body and the skin, not chemicals.
With two decades of experience in cosmetic formulation and more than ten years of personal exploration in holistic and intuitive practices, I began to see skincare differently: as a system that respects and supports the skin, not just covers ir.
I share my personal discoveries in the Blog section and on social media. Please follow along to stay informed, and I would be deeply grateful for your feedback: what are your own discoveries, what do you do to maintain your health and appearance, and have my recommendations been helpful to you!
What makes this journey even more meaningful is that I am not walking it alone. Behind Amranthé stands a wonderful and dedicated team whose knowledge, creativity, and support help bring this beautiful vision to life. I deeply trust the people who work alongside me, and together we share the same commitment to thoughtful formulation, quality, and care. Their contribution allows this idea to grow, evolve, and reach the women it was created for.
amranthé (pronounced as Am-ran-tee) is inspired by the extraordinary Amaranthus plant - a true symbol of longevity and a superplant with unparalleled regenerative powers. Its seed oil, rich in squalene, vitamin E, and essential fatty acids, deeply hydrates, restores elasticity, and soothes the skin, offering benefits rarely found in other plants. Rooted in scientific confidence and the beauty of cellular renewal, Amranthé honors feminine strength by uniting thoughtful formulation, transformative bio-actives, and a deeper understanding of longevity into one harmonious philosophy.
